Bespoke Wealth's previous brand did not reflect its bespoke look or language, nor did it align with its forward-thinking nature and future goals. As Bespoke Wealth entered its next phase, there were specific misconceptions and shifts to manage.
In addition to the brand attributes of Custom-Crafted, Refined Sophistication, and Enduring Legacy, it was clear that Bespoke Wealth is committed to helping clients enhance and manage their financial futures. The brand needed to reflect Bespoke Wealth’s trustworthy and supportive nature, enabling clients to advance their financial goals while emphasizing its unique advantages in the industry. Bespoke Wealth's expertise, passion, and client commitment are its primary differentiators.
The Bespoke Wealth brand story focuses on the personal connections central to each client relationship, with Bespoke Wealth helping "financial service providers become architects of meaningful legacies." At the heart of this is "Elegance in Craftsmanship, Precision in Legacy," emphasizing their detailed and customized approach.
In summary, the new brand identity for Bespoke Wealth emphasizes personalized, detailed financial planning, capturing its unique approach to wealth management.
