Our Process
We do things differently, by design.
We identify the real positioning problem before anything visual begins. Most advisors think they need a new logo. They usually need clarity on who they are and who they're for.
Positioning, messaging, and target client clarity. This gets built, reviewed, and approved before a single design decision gets made.
Logo, typography, color, and website design — all built directly from strategy. Not the other way around. This is why it looks right and why it converts.
Delivered with an implementation roadmap so you know exactly how to use it. You leave with a brand, not just files.
Stop explaining what makes you different. Your brand should do that.
Advisory firms come to FinArt when they're tired of sounding like every other firm — and ready to build something that works without them having to sell it.
See How It Works
Stop explaining what makes you different. Your brand should do that.
Advisory firms come to FinArt when they're tired of sounding like every other firm — and ready to build something that works without them having to sell it.
See How It Works
Stop explaining what makes you different. Your brand should do that.
Advisory firms come to FinArt when they're tired of sounding like every other firm — and ready to build something that works without them having to sell it.
See How It WorksOur Work
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Firms Branded
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Firms Served
Every firm we work with has a story worth telling. The problem is most of them are telling it in a way that sounds like everyone else.
View Case StudiesOur Work
0+
Firms Branded
0+
Firms Served
Every firm we work with has a story worth telling. The problem is most of them are telling it in a way that sounds like everyone else.
View Case StudiesOur Work
0+
Firms Branded
0+
Firms Served
Every firm we work with has a story worth telling. The problem is most of them are telling it in a way that sounds like everyone else.
View Case StudiesOur Process
We do things differently, by design.
We identify the real positioning problem before anything visual begins. Most advisors think they need a new logo. They usually need clarity on who they are and who they're for.
Positioning, messaging, and target client clarity. This gets built, reviewed, and approved before a single design decision gets made.
Logo, typography, color, and website design — all built directly from strategy. Not the other way around. This is why it looks right and why it converts.
Delivered with an implementation roadmap so you know exactly how to use it. You leave with a brand, not just files.
Our Process
We do things differently, by design.
We identify the real positioning problem before anything visual begins. Most advisors think they need a new logo. They usually need clarity on who they are and who they're for.
Positioning, messaging, and target client clarity. This gets built, reviewed, and approved before a single design decision gets made.
Logo, typography, color, and website design — all built directly from strategy. Not the other way around. This is why it looks right and why it converts.
Delivered with an implementation roadmap so you know exactly how to use it. You leave with a brand, not just files.
Trusted by
Partnering with Josh to develop my brand exceeded every expectation. He helped me turn my words about what Hark stands for into a visual identity. The feedback from clients has been overwhelmingly position!
Eric Scruggs
Founder · Hark Financial Planning
Trusted by
Partnering with Josh to develop my brand exceeded every expectation. He helped me turn my words about what Hark stands for into a visual identity. The feedback from clients has been overwhelmingly position!
Eric Scruggs
Founder · Hark Financial Planning
Trusted by
Partnering with Josh to develop my brand exceeded every expectation. He helped me turn my words about what Hark stands for into a visual identity. The feedback from clients has been overwhelmingly position!
Eric Scruggs
Founder · Hark Financial Planning
Services
Two paths. One standard.
For independent advisors
Pay as you grow. Each sprint is a standalone engagement — start with strategy, add what you need when you need it.
The foundation everything else is built on. Competitive positioning, target client clarity, messaging framework, and a written positioning brief. This sprint is required before any others — because design without strategy is just decoration.
Required — all sprints begin here.
For advisors launching a new firm or rebranding entirely. Name development that considers meaning, tone, audience resonance, domain availability, and memorability.
Logo suite, color palette, typography system, and a mini brand guide. Built directly from your strategy sprint — so it looks right because it's grounded in who you are, not just what looks good.
A fully responsive Framer-built site designed to convert. Built from your brand system so the design is already decided — we're just executing it at the highest level.
Brand Strategy Sprint is required as the starting point. All other sprints are optional and can be taken in any order.
For multi-advisor RIAs
For multi-advisor RIAs who need complete brand clarity — strategy, identity, and a system the whole team executes from.
A full logo system — primary mark plus variants — hand-crafted for distinctiveness across every touchpoint.
Name development considering meaning, tone, audience appeal, and availability.
Comprehensive system of visual elements — typography, colors, imagery, and graphics — for all platforms and touchpoints.
Strategic positioning defining how your brand uniquely addresses client needs versus every competitor in your space.
In-depth client personas with demographics, behaviors, goals, and pain points — so your message lands with the right people.
Detailed evaluation of competitors' brand strategies, strengths, and weaknesses so you know exactly where you stand apart.
Pitch Deck, Social Media Assets, and Landing Page Design — all three included, not choose-one.
Full guide covering logo, colors, fonts, visual identity elements, and messaging in one organized document.
A conversion-focused landing page designed directly from your brand strategy and positioning.
Up to 2 weeks of Q&A and rollout support post-delivery so nothing gets lost in implementation.
Additional services that can be layered on for extra investment: — Website Design — A fully responsive, brand-consistent digital presence — Product Design — Cohesive interface and experience aligned with brand identity — Packaging Design — One product or use-case, delivered as static design files ready for a print partner
Collaborative strategy phase via discovery call or guided questionnaire to define brand purpose, audience, values, and goals.
3 curated moodboards exploring colors, typography, texture, and references — creative alignment locked before design begins.
Two fully developed brand concepts, each including logos, color palette, typography, supporting visual elements, and selected brand collateral.
Two structured rounds of revisions with guided feedback at each stage.
Complete brand package — logo suite, brand guidelines, messaging overview, all final assets — plus two weeks of light post-project support.
Services
Two paths. One standard.
For independent advisors
Pay as you grow. Each sprint is a standalone engagement — start with strategy, add what you need when you need it.
The foundation everything else is built on. Competitive positioning, target client clarity, messaging framework, and a written positioning brief. This sprint is required before any others — because design without strategy is just decoration.
Required — all sprints begin here.
For advisors launching a new firm or rebranding entirely. Name development that considers meaning, tone, audience resonance, domain availability, and memorability.
Logo suite, color palette, typography system, and a mini brand guide. Built directly from your strategy sprint — so it looks right because it's grounded in who you are, not just what looks good.
A fully responsive Framer-built site designed to convert. Built from your brand system so the design is already decided — we're just executing it at the highest level.
Brand Strategy Sprint is required as the starting point. All other sprints are optional and can be taken in any order.
For multi-advisor RIAs
For multi-advisor RIAs who need complete brand clarity — strategy, identity, and a system the whole team executes from.
A full logo system — primary mark plus variants — hand-crafted for distinctiveness across every touchpoint.
Name development considering meaning, tone, audience appeal, and availability.
Comprehensive system of visual elements — typography, colors, imagery, and graphics — for all platforms and touchpoints.
Strategic positioning defining how your brand uniquely addresses client needs versus every competitor in your space.
In-depth client personas with demographics, behaviors, goals, and pain points — so your message lands with the right people.
Detailed evaluation of competitors' brand strategies, strengths, and weaknesses so you know exactly where you stand apart.
Pitch Deck, Social Media Assets, and Landing Page Design — all three included, not choose-one.
Full guide covering logo, colors, fonts, visual identity elements, and messaging in one organized document.
A conversion-focused landing page designed directly from your brand strategy and positioning.
Up to 2 weeks of Q&A and rollout support post-delivery so nothing gets lost in implementation.
Additional services that can be layered on for extra investment: — Website Design — A fully responsive, brand-consistent digital presence — Product Design — Cohesive interface and experience aligned with brand identity — Packaging Design — One product or use-case, delivered as static design files ready for a print partner
Collaborative strategy phase via discovery call or guided questionnaire to define brand purpose, audience, values, and goals.
3 curated moodboards exploring colors, typography, texture, and references — creative alignment locked before design begins.
Two fully developed brand concepts, each including logos, color palette, typography, supporting visual elements, and selected brand collateral.
Two structured rounds of revisions with guided feedback at each stage.
Complete brand package — logo suite, brand guidelines, messaging overview, all final assets — plus two weeks of light post-project support.
Services
Two paths. One standard.
For independent advisors
Pay as you grow. Each sprint is a standalone engagement — start with strategy, add what you need when you need it.
The foundation everything else is built on. Competitive positioning, target client clarity, messaging framework, and a written positioning brief. This sprint is required before any others — because design without strategy is just decoration.
Required — all sprints begin here.
For advisors launching a new firm or rebranding entirely. Name development that considers meaning, tone, audience resonance, domain availability, and memorability.
Logo suite, color palette, typography system, and a mini brand guide. Built directly from your strategy sprint — so it looks right because it's grounded in who you are, not just what looks good.
A fully responsive Framer-built site designed to convert. Built from your brand system so the design is already decided — we're just executing it at the highest level.
Brand Strategy Sprint is required as the starting point. All other sprints are optional and can be taken in any order.
For multi-advisor RIAs
For multi-advisor RIAs who need complete brand clarity — strategy, identity, and a system the whole team executes from.
A full logo system — primary mark plus variants — hand-crafted for distinctiveness across every touchpoint.
Name development considering meaning, tone, audience appeal, and availability.
Comprehensive system of visual elements — typography, colors, imagery, and graphics — for all platforms and touchpoints.
Strategic positioning defining how your brand uniquely addresses client needs versus every competitor in your space.
In-depth client personas with demographics, behaviors, goals, and pain points — so your message lands with the right people.
Detailed evaluation of competitors' brand strategies, strengths, and weaknesses so you know exactly where you stand apart.
Pitch Deck, Social Media Assets, and Landing Page Design — all three included, not choose-one.
Full guide covering logo, colors, fonts, visual identity elements, and messaging in one organized document.
A conversion-focused landing page designed directly from your brand strategy and positioning.
Up to 2 weeks of Q&A and rollout support post-delivery so nothing gets lost in implementation.
Additional services that can be layered on for extra investment: — Website Design — A fully responsive, brand-consistent digital presence — Product Design — Cohesive interface and experience aligned with brand identity — Packaging Design — One product or use-case, delivered as static design files ready for a print partner
Collaborative strategy phase via discovery call or guided questionnaire to define brand purpose, audience, values, and goals.
3 curated moodboards exploring colors, typography, texture, and references — creative alignment locked before design begins.
Two fully developed brand concepts, each including logos, color palette, typography, supporting visual elements, and selected brand collateral.
Two structured rounds of revisions with guided feedback at each stage.
Complete brand package — logo suite, brand guidelines, messaging overview, all final assets — plus two weeks of light post-project support.
No pitch. No pressure.
No pitch. No pressure.
No pitch. No pressure.