Our Process
We do things differently, by design.
We identify the real positioning problem before anything visual begins.
Positioning, messaging, and target client clarity. Built, reviewed, and approved before design begins.
Logo, typography, color, and website design — built from strategy. Not the other way around.
Delivered with an implementation roadmap so you know exactly how to use it.
The Difference
03A homepage that says "we're a financial advisor" and nothing else
A homepage that makes your ideal client think "they're talking about me"
The same stock photo and tagline as the firm three towns over
A positioning statement no one in your market can touch
A services page that lists everything you do but sells nothing
A site architecture built around how your best prospects actually decide
Six rounds of revisions because nobody locked the message first
One strategic lock. Then design moves fast and stays decided.
A site that looked great in the proposal and hasn't booked a lead since
A digital presence that works like your best-performing employee
The Difference
03A homepage that says "we're a financial advisor" and nothing else
A homepage that makes your ideal client think "they're talking about me"
The same stock photo and tagline as the firm three towns over
A positioning statement no one in your market can touch
A services page that lists everything you do but sells nothing
A site architecture built around how your best prospects actually decide
Six rounds of revisions because nobody locked the message first
One strategic lock. Then design moves fast and stays decided.
A site that looked great in the proposal and hasn't booked a lead since
A digital presence that works like your best-performing employee
The Difference
03A homepage that says "we're a financial advisor" and nothing else
A homepage that makes your ideal client think "they're talking about me"
The same stock photo and tagline as the firm three towns over
A positioning statement no one in your market can touch
A services page that lists everything you do but sells nothing
A site architecture built around how your best prospects actually decide
Six rounds of revisions because nobody locked the message first
One strategic lock. Then design moves fast and stays decided.
A site that looked great in the proposal and hasn't booked a lead since
A digital presence that works like your best-performing employee
Built to convert. Designed to last.
FinArt doesn't make pretty websites for financial advisors. We build positioning-led brand and web systems that turn your digital presence into your best-performing employee.
Built to convert. Designed to last.
FinArt doesn't make pretty websites for financial advisors. We build positioning-led brand and web systems that turn your digital presence into your best-performing employee.
Built to convert. Designed to last.
FinArt doesn't make pretty websites for financial advisors. We build positioning-led brand and web systems that turn your digital presence into your best-performing employee.
Client Work
02Every site we build starts with strategy. Here's what happens when positioning and design work together.
0+
Web & Brands Delivered
0+
Firms Served
0
Years as an advisor
Outgrown their original brand after doubling AUM in two years
New identity launched — 3x inbound leads in first quarter
Needed a brand that spoke to an underserved niche with clarity
Category-defining identity — waitlist within 60 days of launch
Website felt dated and didn’t reflect the firm’s expertise
Brand refresh — modern presence without losing existing equity
Two co-founders, no unified brand voice or visual direction
Cohesive identity system — consistent across every touchpoint
Client Work
02Every site we build starts with strategy. Here's what happens when positioning and design work together.
0+
Web & Brands Delivered
0+
Firms Served
0
Years as an advisor
Outgrown their original brand after doubling AUM in two years
New identity launched — 3x inbound leads in first quarter
Needed a brand that spoke to an underserved niche with clarity
Category-defining identity — waitlist within 60 days of launch
Website felt dated and didn’t reflect the firm’s expertise
Brand refresh — modern presence without losing existing equity
Two co-founders, no unified brand voice or visual direction
Cohesive identity system — consistent across every touchpoint
Client Work
02Every site we build starts with strategy. Here's what happens when positioning and design work together.
0+
Web & Brands Delivered
0+
Firms Served
0
Years as an advisor
Outgrown their original brand after doubling AUM in two years
New identity launched — 3x inbound leads in first quarter
Needed a brand that spoke to an underserved niche with clarity
Category-defining identity — waitlist within 60 days of launch
Website felt dated and didn’t reflect the firm’s expertise
Brand refresh — modern presence without losing existing equity
Two co-founders, no unified brand voice or visual direction
Cohesive identity system — consistent across every touchpoint
The Difference
03A website that looks better but converts the same
A homepage that makes the right prospect say "that's my firm"
A logo your team loves and prospects forget
An identity built around a position nobody else owns
Messaging that describes what you do, not who you're for
Language your ideal client reads and thinks "they get me"
Rebrand rounds that never feel done
One strategic checkpoint. Then design moves fast.
Clients who found you by accident
Clients who chose you on purpose
"Partnering with Josh to develop my brand exceeded every expectation. He helped me turn my words about what Hark stands for into a visual identity. The feedback from clients has been overwhelmingly position! "
Eric Scruggs
Founder · Hark Financial Planning
"Partnering with Josh to develop my brand exceeded every expectation. He helped me turn my words about what Hark stands for into a visual identity. The feedback from clients has been overwhelmingly position! "
Eric Scruggs
Founder · Hark Financial Planning
"Partnering with Josh to develop my brand exceeded every expectation. He helped me turn my words about what Hark stands for into a visual identity. The feedback from clients has been overwhelmingly position! "
Eric Scruggs
Founder · Hark Financial Planning
What You Get
Web + Brand. One integrated system.
Positioning, identity, and a conversion-ready website — delivered as one engagement. Everything is built from strategy, not around it.
Strategic positioning that defines exactly how your firm stands apart. The brief every page of your site is written from.
Your homepage headline, service narrative, and target client language — written before a single layout is designed.
Homepage and key page copy written directly to your positioning framework. No filler, no fluff.
A full logo system — primary mark plus variants — built for every digital and print touchpoint.
Typography, color, and visual system that scales from your website to every client-facing asset.
A fully responsive, Framer-built site designed to convert — built on top of your positioning, not around it.
One document covering logo, color, type, and messaging so anyone on your team executes the brand consistently.
Two weeks of post-delivery Q&A so the launch actually happens and nothing gets lost in handoff.
Available Add-Ons
Stack these onto the core engagement as needed.
Name development for firms launching or fully rebranding. Weighs meaning, tone, domain availability, and how it reads on a website header.
Keyword mapping, meta optimization, and a 90-day content calendar so your site actually gets found by the clients you built it for.
Custom AI-generated visuals directed to your brand system. Shot lists, style prompts, and final assets that replace generic stock entirely.
Mailchimp templates designed to your brand standards. Header, footer, and two email layouts ready to send from day one.
Launch-week assets across LinkedIn, Instagram, and Facebook. Announcement posts, profile updates, and a brand reveal sequence.
Monthly retainer for post-launch site updates, new pages, and ongoing design changes.
Pitch decks, one-pagers, email signatures, and print assets — all built to brand standards.
What You Get
Web + Brand. One integrated system.
Positioning, identity, and a conversion-ready website — delivered as one engagement. Everything is built from strategy, not around it.
Strategic positioning that defines exactly how your firm stands apart. The brief every page of your site is written from.
Your homepage headline, service narrative, and target client language — written before a single layout is designed.
Homepage and key page copy written directly to your positioning framework. No filler, no fluff.
A full logo system — primary mark plus variants — built for every digital and print touchpoint.
Typography, color, and visual system that scales from your website to every client-facing asset.
A fully responsive, Framer-built site designed to convert — built on top of your positioning, not around it.
One document covering logo, color, type, and messaging so anyone on your team executes the brand consistently.
Two weeks of post-delivery Q&A so the launch actually happens and nothing gets lost in handoff.
Available Add-Ons
Stack these onto the core engagement as needed.
Name development for firms launching or fully rebranding. Weighs meaning, tone, domain availability, and how it reads on a website header.
Keyword mapping, meta optimization, and a 90-day content calendar so your site actually gets found by the clients you built it for.
Custom AI-generated visuals directed to your brand system. Shot lists, style prompts, and final assets that replace generic stock entirely.
Mailchimp templates designed to your brand standards. Header, footer, and two email layouts ready to send from day one.
Launch-week assets across LinkedIn, Instagram, and Facebook. Announcement posts, profile updates, and a brand reveal sequence.
Monthly retainer for post-launch site updates, new pages, and ongoing design changes.
Pitch decks, one-pagers, email signatures, and print assets — all built to brand standards.
What You Get
Web + Brand. One integrated system.
Positioning, identity, and a conversion-ready website — delivered as one engagement. Everything is built from strategy, not around it.
Strategic positioning that defines exactly how your firm stands apart. The brief every page of your site is written from.
Your homepage headline, service narrative, and target client language — written before a single layout is designed.
Homepage and key page copy written directly to your positioning framework. No filler, no fluff.
A full logo system — primary mark plus variants — built for every digital and print touchpoint.
Typography, color, and visual system that scales from your website to every client-facing asset.
A fully responsive, Framer-built site designed to convert — built on top of your positioning, not around it.
One document covering logo, color, type, and messaging so anyone on your team executes the brand consistently.
Two weeks of post-delivery Q&A so the launch actually happens and nothing gets lost in handoff.
Available Add-Ons
Stack these onto the core engagement as needed.
Name development for firms launching or fully rebranding. Weighs meaning, tone, domain availability, and how it reads on a website header.
Keyword mapping, meta optimization, and a 90-day content calendar so your site actually gets found by the clients you built it for.
Custom AI-generated visuals directed to your brand system. Shot lists, style prompts, and final assets that replace generic stock entirely.
Mailchimp templates designed to your brand standards. Header, footer, and two email layouts ready to send from day one.
Launch-week assets across LinkedIn, Instagram, and Facebook. Announcement posts, profile updates, and a brand reveal sequence.
Monthly retainer for post-launch site updates, new pages, and ongoing design changes.
Pitch decks, one-pagers, email signatures, and print assets — all built to brand standards.
10 minutes. No pitch. No commitment.
10 minutes. No pitch. No commitment.
10 minutes. No pitch. No commitment.